Territorial brand management: Beer, authenticity, and sense of place

Sense of Place” and “Place Attachment

Today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies In literature of architecture and urban design particularly in the field of environmental psychology. It is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. This paper defines ...

sense of place” and “place attachment

today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies in literature of architecture and urban design particularly in the field of environmental psychology. it is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. this paper defines ...

Authenticity in Work Place Settings

The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

Place, Sense of Place, and Presence

Recreating real places – as distinct from virtual spaces or environments – using virtual reality technology raises a series of significant challenges. Fortunately there is a large body of existing research into the experience of place which might reasonably contribute to our understanding of the task. This paper reviews key aspects of the 'place' literature, relates them to the concept of prese...